The Big Change Blog

Subscribe by email

Subscribe by rss

The Big Change Feed What is a RSS feed?

The conscience-driven corporation

The great entrepreneurs were always driven by the meaning they found in making a difference in their respective fields. And this implies that you can be market-driven, yet have a conscience. In Part 2 of his exploration of the death of the profit motive, JERRY SCHUITEMA introduces the concept of contribution-driven corporations.

Jerry SchuitemaThere is a fundamental axiom which few would challenge: that our true value as human beings lies in our capacity to make a contribution to the good of others.

To argue that the best way of achieving this is to focus exclusively on the material benefit to be gained from the contribution seems illogical. It is saying that individuals give their best when they focus on their worst qualities such as greed and insecurity… that we only give to the extent that we know we will get. Such a human being will become dysfunctional.

None of us knows with certainty what we can get out of any situation but we know with far greater clarity and certainty what we are capable of giving. To restrict giving, therefore, to what we know what we will get restricts the contribution and negates our possible value. This is what risk and entrepreneurship is about. Keep reading →

Comments Off on The conscience-driven corporation

Posted in the category: Economy, Insight, Strategy

Profit Motive is the new Titanic

The twin corporate issues of sustainability and governance are not only changing the rules of the game but the game itself. They are challenging the way business has been understood since Adam Smith and they must have the likes of Milton Friedman twitching in his recently dug grave, writes Jerry Schuitema.

When the Titanic set sail from Southampton in the spring of 1912, it was more than the biggest and best passenger ship of its time. It represented both the best and the worst of contemporary society. It was the epitome of grandeur, opulence, refinement and innovation. It was also an engineering marvel and was hailed as a symbol of man’s mastery of the elements.

The Titanic - sunk by greedIt stood for the notion that out of man’s hunger for material wealth comes greatness. In its variously classed cabins were cocooned the desires, dreams, aspirations and, later, courage and cowardice of both the elite and the common people. It was the embodiment of profit-driven greed, competitiveness, pride and arrogance. These things, not the iceberg, were what sank it.

The Profit Motive has also hit an iceberg. It is foundering. The Ethics, the Sustainability, and the Good Governance are steaming to its rescue, but they can no longer save the ship. They may be just in time to save the passengers and crew from the freezing waters. Keep reading →

1 Comment

Posted in the category: Economy, Insight, Strategy

Rwanda president at CES: 'Technology brings stability'

Technology brings jobs and financial stability, Paul Kagame, President of Rwanda, told a session of this week’s Consumer Electronics Show in Las Vegas.

Discussing emerging technology and its impact on his country and the African continent, President Kagame spoke of his desire for Rwanda to prosper through technology.

Rwanda President Paul Kagame at CESHe was speaking on the inaugural CES Industry Insider program on Technology and Emerging Countries at the Consumer Electronics Show. The program also featured Nicholas Negroponte, founder of the One Laptop Per Child project (OLPC) and the MIT Media Lab.

In his opening keynote address for the program, Negroponte explained OLPC’s goal of eliminating poverty in third-world countries through education. He declared that, since most of the nearly two-billion children in developing countries are poorly educated, “We must restore, introduce and create the passion for learning in children.” Keep reading →

Comments Off on Rwanda president at CES: 'Technology brings stability'

Posted in the category: Insight, News, Technology, Trends

Interview with the Avatar


By Global Merlin

This is the first in a series of interviews conducted in virtual worlds like Second Life, the “3D online digital world imagined and created by its residents”.

Second Life has about 11-million registered “residents”, but only about 780,000 logging on in the past month. Despite this, numerous companies, such as Adidas, IBM, and Mazda, have a significant presence in Second Life, ranging from offices and stores to creating concept cars and holding corporate meetings. Individuals interact through 3D figures known as avatars, which can be adapted or customised to the fullest extent of residents’ imaginations or abilities.ABN AMRO Second Life HQ

They do not use their own names, and are limited in their choice of names by a pre-defined list of first names and surnames. Our interviewer goes by the name of Global Merlin.

The business use of Second Life is still in its infancy, and this blog will explore the approaches taken by both corporations and small enterprises to their presence in virtual worlds.

The interviews are, by their nature, “found interviews”, in that they are not set up in advance, and are the result of encounters with avatars of people who are able to talk on behalf of organisations that have a Second Life existence.
The first company selected was ABN AMBRO, the Dutch banking giant, which also has one of the most imposing business presences in Second Life.

During the early days of that presence, in the first half of 2007, I had never encountered anyone from the organisation when visiting their Second Life site. Finally, in November 2007 I came across a company representative.

Keep reading →


Posted in the category: Insight, Strategy, Technology, Trends

Beware the lure of the strategy metaphor

Sun TzuThe Art of War, written more than 2000 years ago, has become a standard textbook for any executive wanting to learn the basics of strategy.

The principles of waging war laid out by the military philosopher Sun Tzu seem fairly relevant, especially when he deals with issues like understanding the strengths and weaknesses of your own troops and those of the enemy. This can even be intoxicating for the strategy junkie, who thrills at the parallels to be found between the ancient Chinese battlefield and the corporate boardroom.

The problem is that most people don’t get the connection.

Not because they are too dense to deduce what AOL and Time-Warner or Microsoft and Facebook could have learned from the alliance between the soldiers of Wu and Yueh, but because they find that there are far more relevant lessons to be learned from modern thinkers and strategists. Not to mention from the business successes and failures of the 21st century. Keep reading →

1 Comment

Posted in the category: Insight, Strategy

Big Words for bears of very little brain

By Rudy Nadler-Nir

The original 1926 Winnie the Pooh

Winnie the Pooh said “For I am a bear of very little brain, and big words bother me.” This is probably the most profound statement on the issue of Big Words.

You know the scene. Someone walks into your office, pulls out a laptop and starts the presentation. It sounds something like this:

“With advertising click-through rates running a pitiful 0.5% or less, Web advertisers have turned to more-intrusive forms of advertising.

True viral activity is about people in the experience rather than specific content,” he blurts. “Technology enables the social currency that drives it, and keeps the fire going.”

Say what!? Keep reading →

Comments Off on Big Words for bears of very little brain

Posted in the category: Insight

When obvious isn't obvious

A quiz doing the rounds a while ago required just four correct answers from nine simple questions to prove that you possess decent general knowledge. The questions go like this:

General knowledge

  1. How long did the Hundred Years War last?
  2. Which country makes Panama hats?
  3. From which animal do we get catgut?
  4. In which month do Russians celebrate the October Revolution?
  5. What is a camel’s hair brush made of?
  6. The Canary Islands in the Pacific are named after what animal?
  7. What was King George VI’s first name?
  8. What color is a purple finch?
  9. Where are Chinese gooseberries from?

(answers at the end of the column)

Don’t feel bad if you only get one answer right. Keep reading →

Comments Off on When obvious isn't obvious

Posted in the category: Insight

Social upliftment makes business sense

South Africa’s socio-economic challenges can be addressed far more quickly if poverty alleviation becomes a business development task shared between the private sector, local governments and local entrepreneurs.

That’s the bold prediction of social entrepreneur Lee Elliott, whose innovative model of for-profit social upliftment is rapidly grabbing the attention of some of South Africa’s most progressive companies, including the African Bank. Keep reading →


Posted in the category: Insight, Strategy

Awarding prizes for non-innovation

By Rutger-Jan van Spaandonk

On 6 December of last year, Eskom received the Financial Times Global Energy award for Power Company of the Year 2001 because, according to FT: “Eskom has proved its ability to provide the world’s lowest cost electricity to its customers while developing economical, efficient and safe methods of combustion of very poor quality of coal“.

This remarkable feat has not received much attention, but now that Eskom is using the cost advantage in its advertising campaign, the time has come to examine its claims – and the basis for FT’s decision – in more detail.

In its advertisements, Eskom proudly compares the price of a unit of energy (kWH) in South Africa to that in other countries, concluding that South Africa has the lowest electricity prices in the world. To share their data with you: South Africa – 2.43 US$ cents, Finland – 3.52 US$ cents, Italy – 7.92 US$ cents and the USA – 7.54 US$ cents.

However, if you look at Purchasing Power Parity (PPP is a measure of the relative purchasing power of different currencies; it is measured by the price of the same goods in different countries, translated by the exchange rate of that country’s currency against a “base currency”, the int$) the story looks rather different: South Africa – 6.45 Int$ cents, Finland – 3.52 Int$ cents, Italy – 10.85 Int$ cents and the USA – 7.54 Int$ cents. All of a sudden, South Africa’s electricity is 80% more expensive than in Finland, the lowest cost country.

But is it fair to use PPP numbers, you might ask. Yes, it is. Especially since Eskom in its latest annual report indicates in another, more outdated comparison of electricity prices, that “relative purchasing power of the respective currencies is not reflected in these values”. You would not put in this disclaimer if you felt that it did not matter.

It is questionable whether the so-called lower prices are the result of Eskom’s strategy or competences. The Deputy Minerals and Energy Minister Susan Shabangu has admitted herself that the low prices are the result of cheap coal, previous exemption from tax (Eskom started paying taxes in 2000) and dividends, and the fact that there is overcapacity and the existing capacity has been depreciated already. Other sources claim that the low return on assets of around 11% – which should be closer to 16% to attract foreign investors – also contributes to the electricity prices being lower than they ‘should be’.

So, we should expect the prices to rise when Eskom has to start adding capacity, or attract private capital. Bear in mind that Eskom already asked for a 7.4% increase (2% points above inflation) to be allowed at the end of last year, although the NER only approved 6.2%.

The second claim to fame pertains to Eskom’s skill at combusting coal. Eskom generates 95% of electricity consumed in South Africa (the rest is imported) of which 92.5% is generated by coal-fired power stations.

The last time I checked, scientists were still convinced that the global climate is changing due to the increase of greenhouse gases in the atmosphere, which is largely caused by using carbon-based fuels, and of which coal seems to be the most polluting.

This is the reason why governments, utilities, oil companies, car manufacturers and the likes are looking for alternative energy sources. To foster innovation and encourage these attempts, prizes should be awarded for advances in the field of fuel cells, solar and wind energy, or even nuclear power (such as Eskom’s pebble-bed modular reactor project) – not for better burning of coal.

Clayton Christensen showed very convincingly in his seminal 1995 book “The Innovator’s Dilemma” the difference between firms that focus on sustaining technological change versus the ones that do disruptive technological change. Companies in the first category incrementally improve the technology that form the basis of their business model (such as using coal as fuel in power stations), whereas truly innovative firms break the mould by using completely new, paradigm shifting technologies, and over time ‘creatively destruct’ the businesses in the first category.

What is more, the author shows that the performance of disruptive technologies in the beginning under performs the existing technologies (think solar energy), and that they are only applicable in small and emerging markets (think fuel cells), and thus not attractive to incumbent companies and their customers. Therefore, a company’s decision not to invest in disruptive technology often seems very rational!

All in all, electricity in South Africa is not as cheap as we are led to believe, and we should brace ourselves for substantial increases. Furthermore, Eskom needs to be careful not to fall in the trappings of sustaining technological change. But if they ever do, they will have a trophy from the Financial Times to show for it.

Rutger-Jan van Spaandonk is the founding director of FutureForesight Group, a boutique strategy consultancy. He can be reached via

Comments Off on Awarding prizes for non-innovation

Posted in the category: Insight

Assessing South Africa

By Clifford Modiselle

Historically, psychometric assessments have a bad reputation, mostly due to such assessments being conducted under a veil of secrecy as to their purpose and use. Pre-1994, in particular, corporates did pretty much as they pleased, and assessments where frequently used as much to promote certain people inside organisations as to keep other types out.

At the time, no legislation existed to govern the assessment of employees, or the processes and procedures to be followed when conducting such assessments. This changed with the promulgation of the Labour Relations (LRA) and Employment Equity (EEA) Acts in 1995 and 1998 respectively. The EEA specifies that tests must be reliable, fair, accurate and not biased against any group. Around this time the Health Professionals Council of SA also started to make its presence felt and took a strict approach to how these assessments where used by corporates.

The above changes notwithstanding, people are still suspicious of assessments based on previous experiences where they were not told what was being assessed or how the assessment would be used, and were not provided with feedback.

Further, most assessment tools are developed in the US or Europe and are not standardised to the South African population.

There is also still a lack of understanding about how psychometric assessment tools are used and how they work. Individuals are frequently not told what a test is assessing for, many companies do not link these assessments to competencies for specific jobs, and individuals do not know or understand how the tools link to the work environment.

So what are we testing for?

On an individual level, assessments can be used to recruit the correct individuals and ensure that individuals are appropriately placed within an organisation. If an organisation has clear competencies mapped to each specific role it can correctly recruit to fill that role.

Secondly, assessments can be used to identify raw talent. Skills and resources are rare and thinly spread in South Africa. Using psychometric assessments, organisations can identify talent, recruit and train it to fill the gaps it has.

These tools can also be used for self-development and career guidance. Sharing of information about the tests and their outcomes is critical here – individuals cannot know what areas they need to develop if that information is not shared with them in a constructive fashion.

On a broader level, these tests can be used to assess teams – either by revealing which team members are strong in which areas in an existing team and ensuring that future recruitment fills skills gap, or when building a team by providing an understanding of the people involved.

Taking a step up, an organisation can use these assessments to conduct pro-active risk identification and management. For example, assessing an individual before moving them into a high-risk environment to determine their suitability. It can also manage talent effectively by using these tools to identify potential future leaders. A further aspect is cultural mapping and refining, which ensures that individuals being brought into the organisation are suited to its culture and environment.

Lifting the veil

A comprehensive education campaign is needed at an industry and organisational level, from the top down, to demystify assessments tools and the assessment process. Additionally, companies need to communicate more effectively – people come to us for tests not knowing why they’re being assessed. Thirdly, it is critical that testing organisations and HR departments select assessment tools that are appropriate to the local environment and comply with local legislation. These tests then need to be appropriately matched to what is being tested for – different tools are needed for recruitment versus career development. Lastly, and very importantly, there is a lot of work we can do in terms of research and development to develop tests around SA norms that are sensitive to the uniqueness of the South African context. Education systems were not equal in the past and educational imbalances exist, it is important that assessments take this into consideration.

Clifford Modiselle, co-founder and director, Joint Prosperity

Comments Off on Assessing South Africa

Posted in the category: Insight, News

More Posts Previous page Next page


The Big Change is a business strategy blog and newsletter published by Arthur Goldstuck, managing director of World Wide Worx, a leading technology research organisation based in Johannesburg, South Africa.

Read more ...