The Big Change Blog

Subscribe by email

Subscribe by rss

The Big Change Feed What is a RSS feed?

'Mark' re-imagines business

The new magazine of digital business, Mark, is about the changing nature of both people and the business environment. Its blog, Marklives.com, extends the content into the social media space. Founder and editor of the magazine and Internet veteran HERMAN MANSON reveals the thinking behind the venture.

People are changing. Business environments are changing. Building business organisations (and profits) are no longer simply about building brand equity and loyalty – it’s about building customer equity. This is the premise for the launch of new digital business magazine Mark and its associated blog MarkLives.com.

Mark magazine and MarkLives.com covers a world-wide trend towards the re-engagement between real people as opposed to people and technology. Technology is simply a facilitator in this process. People are looking for real engagement, a real interest in their causes and needs. They are no longer sold on traditional advertising. The way business engages with people, both customers and staff, is being redefined, and we all need to be aware of how this trend affects us if we are going to manage this process.



Keep reading →

1 Comment

Posted in the category: Insight, Strategy, Trends

More Posts

About

The Big Change is a business strategy blog and newsletter published by Arthur Goldstuck, managing director of World Wide Worx, a leading technology research organisation based in Johannesburg, South Africa.

Read more ...