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Networking power and Corporation Community

Ronnie AptekerPulling power. Buying power. The power in numbers.

Today’s column is all about the power of networks, and networking. The opposite of networking is not working, as a wise man once said to me.

Have you ever walked into a store and asked for a cash discount. And how about a bulk discount?

Not so easy when you are on your own. But if you knew of someone else who wanted to buy the same car, say, then perhaps you could go to the car dealer and ask for a better price if you purchased two new vehicles instead of one. And perhaps you could now go and find a few more friends who want the same car.

As your network of liked-minded buyers grows, then so does your leverage. Networking is all about leverage. Both offline and online. Keep reading →

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The Big Change is a business strategy blog and newsletter published by Arthur Goldstuck, managing director of World Wide Worx, a leading technology research organisation based in Johannesburg, South Africa.

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