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Learning the Write Stuff

Andrew Miller and Mandy de WaalAspirant business leaders often lose sight of the fact that writing and communicating are integral to conducting business well. Writing is a skill that can be honed, but it’s a lot like going to gym. It requires discipline and routine exercise. Writers MANDY DE WAAL and ANDREW MILLER show you how.

Writing well is all in the ability to love words and commit to a regular workout. This is no less true in business than it is in creative writing.

The first thing we tell people who want to write well is to read, read and read some more, because reading offers an understanding of language and the different uses and style of language. If you want to be a good writer then you need to read multiple styles. If Cosmopolitan or Loaded is a permanent fixture on your bedside stand and you’re deeply involved in the guts of business, you will need to develop a more engaging business style. Next time reach for a Business Day, Mail & Guardian, Sunday Independent or Maverick to help you hone your business writing style.

There are four golden rules of writing for business:



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The Big Change is a business strategy blog and newsletter published by Arthur Goldstuck, managing director of World Wide Worx, a leading technology research organisation based in Johannesburg, South Africa.

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