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East African operators must get basics right

Competition in one of Africa‚Äôs most dynamic markets will allow operators to enjoy East Africa’s growth opportunities if they get the basics right, said participants at East Africa Com in Tanzania.

The mood was upbeat in Dar es Salaam, Tanzania, last week, where over 450 telecommunications executives gathered for East Africa Com, their annual event in the region. The conference and exhibition brought together the leaders of the region’s stakeholders to discuss the commercial and technology strategies to maximise growth and improve services for users. From the debates that took place over the two days, it was clear that East Africa is one of the continent’s most dynamic markets.

East Africa ComThe message from some of the region’s major operators and investors at a plenary that opened the conference was that growth opportunities can be great in East Africa, for those who know how to grab them.

Most markets in the region experience high GDP growth, and favourable market and regulatory conditions. Host country Tanzania was presented as one of the most attractive of them, with 7% GDP growth, stable political conditions, dynamic operators and a low penetration levelwhich leaves room for growth.



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The Big Change is a business strategy blog and newsletter published by Arthur Goldstuck, managing director of World Wide Worx, a leading technology research organisation based in Johannesburg, South Africa.

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