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Americans go content-crazy

Nearly half of U.S. media consumers are frequently creating online content for others to see, according to a survey commissioned by Deloitte & Touche USA.

This marks a 12 point escalation from a prior survey commissioned by Deloitte in early 2007, challenging the conventional assumption that online content creation is limited to a niche group of technology-savvy individuals. This and additional top-line survey findings were released last week at the Consumer Electronics Show in Las Vegas.Ed Moran: unheralded choice has been created

Deloitte’s 2008 State of the Media Democracy survey found that 45 percent of survey respondents are developing web sites, photo albums, blogs and music online to share with friends, family, peers and total strangers.

“Mass digitization has created unheralded choice and desire for American consumers,” said Ed Moran, director of product innovation for Deloitte’s Technology, Media and Telecommunications group. “Now, more than ever, consumers have the independence to enjoy what they want, when they want it, and where they want it – but increasingly, they are also choosing to create content themselves, or re-working other people’s content.” Keep reading →

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Posted in the category: News, Technology, Trends

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The Big Change is a business strategy blog and newsletter published by Arthur Goldstuck, managing director of World Wide Worx, a leading technology research organisation based in Johannesburg, South Africa.

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