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GM asks public to writeits history in a wiki

While many companies publish histories to commemorate special milestones, General Motors is putting a 21st Century, open-source twist on the way its history is told in cyberspace.

General Motors is inviting people worldwide to contribute to the Generations of GM Wiki on GMnext.com and share their personal, first-person experiences from the company’s first 100 years – everything from a story about a summer job in an assembly plant to pictures of a first car to favorite experiences with GM products.

A 1972 GM production team“The production group team I had been working in at the Chevrolet Nodular Iron Foundry decided to surprise the Plant Manager, Grant VanBuskirk, and go for the all time production record …”

An archive photo and excerpt from the Generations of GM wiki.

A wiki (Hawaiian for “fast”) comprises software that allows a web site or web-based article to be created, edited, updated and organised in a collaborative style. It is, for example, the engine behind the popular Wikipedia.

GM thinks its best authors are those who experienced the company firsthand – its employees, retirees, dealers, customers and the generations of people who have shaped GM.



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The Big Change is a business strategy blog and newsletter published by Arthur Goldstuck, managing director of World Wide Worx, a leading technology research organisation based in Johannesburg, South Africa.

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