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Outsourcing for Africa

Ghanaian businesswoman Estelle Akofio-Sowah once considered a career in politics before deciding that she could do more for her country’s economy by becoming a successful entrepreneur.

Estelle Akofio-Sowah

The Internet-provider business that she launched in Accra in 2001 has gone on to become one of Africa’s most important “incubators” of new web-based companies in both Ghana and beyond, helping create badly needed jobs and promoting development.

Often requiring relatively low capital investment, such new service industries employing Internet technologies offer high potential for economic development and social advancement and can significantly contribute to the growth of Africa’s economies.But governments frequently overlook the needs of trade in services when setting economic priorities and even companies can fail to spot available export opportunities. Keep reading →


Posted in the category: News, Trends

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The Big Change is a business strategy blog and newsletter published by Arthur Goldstuck, managing director of World Wide Worx, a leading technology research organisation based in Johannesburg, South Africa.

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