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Yahoo! wants your desktop … and your phone … and Google

Yahoo! co-founder and CEO Jerry Yang this week detailed a vision for delivering the most personally-relevant and indispensable Internet experience to consumers worldwide. Addressing the needs of today’s users at the 2008 International CES Industry Insider Series at the Consumer Electronics Show in Las Vegas, Yang provided the first public demonstration of Yahoo!’s latest mobile offerings and offered a concept demonstration of the future of the desktop experience.

Jerry Yang and David Filo at CESIn his speech, Yang said “from the newest to the most experienced user, Yahoo!’s goal is to be the simple starting point for a much richer and more complex world so you can get more out of it. Whether you’re looking for fun, information, entertainment or social connections, you want to experience everything to the fullest – this is living life with an exclamation point.”

Yang’s presentation and message were clearly a response to the massive strides made by Google over the past two years – much of it ironically coming after a keynote presentation by Google at the same venue two years ago. At CES 2006, Google unveiled a strategy roadmap that electrified the content industry. Since then, Google has implemented its strategy to such dramatic effect, that it dominates search throughout the world, and sets the agenda in areas as diverse as mapping, social networking and desktop customisation.

And Yahoo! wants some of what those guys are having. Keep reading →

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Posted in the category: Strategy, Technology, Trends

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The Big Change is a business strategy blog and newsletter published by Arthur Goldstuck, managing director of World Wide Worx, a leading technology research organisation based in Johannesburg, South Africa.

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