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'Mark' re-imagines business

The new magazine of digital business, Mark, is about the changing nature of both people and the business environment. Its blog, Marklives.com, extends the content into the social media space. Founder and editor of the magazine and Internet veteran HERMAN MANSON reveals the thinking behind the venture.

People are changing. Business environments are changing. Building business organisations (and profits) are no longer simply about building brand equity and loyalty – it’s about building customer equity. This is the premise for the launch of new digital business magazine Mark and its associated blog MarkLives.com.

Mark magazine and MarkLives.com covers a world-wide trend towards the re-engagement between real people as opposed to people and technology. Technology is simply a facilitator in this process. People are looking for real engagement, a real interest in their causes and needs. They are no longer sold on traditional advertising. The way business engages with people, both customers and staff, is being redefined, and we all need to be aware of how this trend affects us if we are going to manage this process.



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Posted in the category: Insight, Strategy, Trends

How to handle media in a time of crisis

Janine LazarusJust as an army should always be on red alert and prepared to go into battle at a moment’s notice, companies should be geared to manage their reputation, deal with often unwelcome media interest, and mitigate the consequences of bad publicity. Media consultant JANINE LAZARUS outlines the rules of media engagement in times of crisis.

At some point, most companies will experience some form of media or publicity crisis. That is pretty much a given. So, to minimise the effects of negative publicity, the possible loss of reputation and, ultimately, the loss of profit, what is needed is a “fat-free”, decentralised approach to communicating messages.

To this end, I recommend a less “top heavy” approach to interfacing with the media. Managing negative media interest involves far more than just preparing a “holding statement”. It’s about empowering key staff members with the ability to communicate succinct messages to the media, without having to waste precious time waiting for head office to respond.



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Posted in the category: Insight, Strategy

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The Big Change is a business strategy blog and newsletter published by Arthur Goldstuck, managing director of World Wide Worx, a leading technology research organisation based in Johannesburg, South Africa.

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