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New book unveils the NOHO office

Everyone in business has heard of the SOHO – Small Office Home Office. Now make way for the NOHO – Small Office No Office.

The concept of NOHO – Small Office Home Office is introduced in a new book released today, “The Mobile Office”, by Arthur Goldstuck, technology writer and editor of The Big Change. The book is sub-titled “The essential small business guide to office technology”, and goes beyond the technology to explain how the modern office for both the small business and the travelling executive has changed more radically in the past ten years than in the previous hundred years.

“It’s not just the Internet, not merely the plunging prices of laptop computers, not only the arrival of cellphone banking and mobile e-mail,” says Goldstuck, who heads up the World Wide Worx technology market research organisation.



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The real cost of connecting

A new book, “The Mobile Office”, reveals the true cost of connecting a small office or a mobile worker to the Internet – and sounds the death knell for dial-up access in South Africa.

“The Mobile Office”, the latest book by Arthur Goldstuck, technology writer and editor of The Big Change, has for the first time presented a detailed analysis of the cost of Internet access in South Africa. It shows that dial-up access is the most expensive form of Internet connectivity in South Africa.

The belief that dial-up is cheap because it tends to carry the lowest monthly subscription of all forms of Internet subscription is shown to be a myth. While the upfront subscription is usually far cheaper, once the access is actually used, it quickly becomes more expensive.

Arthur Goldstuck and FNB’s Len Pienaar at the media launch of “The Mobile Office” on 20 November

World Wide Worx’s research into mobile technologies in South Africa, under the Mobility project sponsored by First National Bank, provided the initial impulse for the book.



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The Big Change is a business strategy blog and newsletter published by Arthur Goldstuck, managing director of World Wide Worx, a leading technology research organisation based in Johannesburg, South Africa.

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