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New book unveils the NOHO office

Everyone in business has heard of the SOHO – Small Office Home Office. Now make way for the NOHO – Small Office No Office.

The concept of NOHO – Small Office Home Office is introduced in a new book released today, “The Mobile Office”, by Arthur Goldstuck, technology writer and editor of The Big Change. The book is sub-titled “The essential small business guide to office technology”, and goes beyond the technology to explain how the modern office for both the small business and the travelling executive has changed more radically in the past ten years than in the previous hundred years.

“It’s not just the Internet, not merely the plunging prices of laptop computers, not only the arrival of cellphone banking and mobile e-mail,” says Goldstuck, who heads up the World Wide Worx technology market research organisation.



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The Big Change is a business strategy blog and newsletter published by Arthur Goldstuck, managing director of World Wide Worx, a leading technology research organisation based in Johannesburg, South Africa.

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