The Big Change Blog

Subscribe by email

Subscribe by rss

The Big Change Feed What is a RSS feed?

The conscience-driven corporation

The great entrepreneurs were always driven by the meaning they found in making a difference in their respective fields. And this implies that you can be market-driven, yet have a conscience. In Part 2 of his exploration of the death of the profit motive, JERRY SCHUITEMA introduces the concept of contribution-driven corporations.

Jerry SchuitemaThere is a fundamental axiom which few would challenge: that our true value as human beings lies in our capacity to make a contribution to the good of others.

To argue that the best way of achieving this is to focus exclusively on the material benefit to be gained from the contribution seems illogical. It is saying that individuals give their best when they focus on their worst qualities such as greed and insecurity… that we only give to the extent that we know we will get. Such a human being will become dysfunctional.

None of us knows with certainty what we can get out of any situation but we know with far greater clarity and certainty what we are capable of giving. To restrict giving, therefore, to what we know what we will get restricts the contribution and negates our possible value. This is what risk and entrepreneurship is about. Keep reading →

Comments Off on The conscience-driven corporation

Posted in the category: Economy, Insight, Strategy

Profit Motive is the new Titanic

The twin corporate issues of sustainability and governance are not only changing the rules of the game but the game itself. They are challenging the way business has been understood since Adam Smith and they must have the likes of Milton Friedman twitching in his recently dug grave, writes Jerry Schuitema.

When the Titanic set sail from Southampton in the spring of 1912, it was more than the biggest and best passenger ship of its time. It represented both the best and the worst of contemporary society. It was the epitome of grandeur, opulence, refinement and innovation. It was also an engineering marvel and was hailed as a symbol of man’s mastery of the elements.

The Titanic - sunk by greedIt stood for the notion that out of man’s hunger for material wealth comes greatness. In its variously classed cabins were cocooned the desires, dreams, aspirations and, later, courage and cowardice of both the elite and the common people. It was the embodiment of profit-driven greed, competitiveness, pride and arrogance. These things, not the iceberg, were what sank it.

The Profit Motive has also hit an iceberg. It is foundering. The Ethics, the Sustainability, and the Good Governance are steaming to its rescue, but they can no longer save the ship. They may be just in time to save the passengers and crew from the freezing waters. Keep reading →

1 Comment

Posted in the category: Economy, Insight, Strategy

More Posts

About

The Big Change is a business strategy blog and newsletter published by Arthur Goldstuck, managing director of World Wide Worx, a leading technology research organisation based in Johannesburg, South Africa.

Read more ...