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MySpace Not Our Space

In one of my earlier columns I touched on the phenomena known as MySpace. There has been so much global media attention on this web site that I thought we should spend a bit more time exploring what exactly is going on here.

MySpace has more than 90 million active users (over 200 million as of Nov 2007) and is growing at an overwhelming rate, with 280,000 new users joining each day. Daily page views are second only to Yahoo with over one billion impressions per day. And consider, all of this without any marketing campaign. So, let’s have a look at the picture behind the picture. Let’s think about what this means for this online magnet’s new owner.

MySpace was bought my Rupert Murdoch‘s NewsCorp for $580 million not so long ago. Murdoch said:

“Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.”

The users of MySpace are different to the mass consumer audiences that characterize the old media domain – the MySpace members are participants. This site is not all about connecting people and products, it is about connecting people to people. MySpace provides its users with a cool set of online tools that allow people to interact, share ideas, pictures, music, humour, etc. And, with enough critical mass, it must be the answer to selling media where audiences, not corporations, drive the action. Keep reading →

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Posted in the category: Insight

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The Big Change is a business strategy blog and newsletter published by Arthur Goldstuck, managing director of World Wide Worx, a leading technology research organisation based in Johannesburg, South Africa.

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