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Beware the lure of the strategy metaphor

Sun TzuThe Art of War, written more than 2000 years ago, has become a standard textbook for any executive wanting to learn the basics of strategy.

The principles of waging war laid out by the military philosopher Sun Tzu seem fairly relevant, especially when he deals with issues like understanding the strengths and weaknesses of your own troops and those of the enemy. This can even be intoxicating for the strategy junkie, who thrills at the parallels to be found between the ancient Chinese battlefield and the corporate boardroom.

The problem is that most people don’t get the connection.

Not because they are too dense to deduce what AOL and Time-Warner or Microsoft and Facebook could have learned from the alliance between the soldiers of Wu and Yueh, but because they find that there are far more relevant lessons to be learned from modern thinkers and strategists. Not to mention from the business successes and failures of the 21st century. Keep reading →

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Posted in the category: Insight, Strategy

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The Big Change is a business strategy blog and newsletter published by Arthur Goldstuck, managing director of World Wide Worx, a leading technology research organisation based in Johannesburg, South Africa.

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